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In a 2023 essay, “The Moral Economy of High-tech Modernism,” sociologists Henry Farrell and Marion Fourcade argue that “high-tech” modernism, both in practical and ideological terms, is characterised by the aggressive pursuit of market share by the founders of start-up firms. How do the founders of Indian start-ups fare, especially those who have launched digital platforms that have established their market credentials as “unicorns”?